Scenario 5-5 Phil Was Preparing to Host a Graduation Party for His

Multiple Choice

Scenario 5-5
Phil was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix certain beverages that he knew his guests would like. Having never purchased a blender before, Phil felt that he needed to shop carefully and enlist in the help of friends for advice. After visiting several stores and examining numerous models, Phil settled on a Kitchen-Aid model that cost nearly $100.00.
-(Scenario 5-5) Phil stated that he thinks that any blender with a plastic base is of low quality and one with a stainless steel base is of high quality. These statements represents Phil's ____.

A) brand attitudes
B) emotional benefits
C) beliefs
D) habits