According to the Textbook, Which Statement Best Summarizes the Effectiveness

Multiple Choice

According to the textbook, which statement best summarizes the effectiveness of social media as a sales prospecting method?

A) Social media has proven to be more effective than cold canvassing but less effective than traditional networking options.
B) Due to its popularity, social media has the potential to replace most traditional sources of networking for salespeople.
C) Most companies limit salesperson access to social media to keep them focused and productive.
D) Social media is a communication tool and therefore is better suited for relationship management than as a sales prospecting tool.