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Howie Has a Testimonial from a Highly Respected Customer That

Question 6

Multiple Choice

Howie has a testimonial from a highly respected customer that counters the rumour that Howie's company does not have a strong research and development department. With which of the following types of objection-handling methods is Howie most likely to use the testimonial?


A) indirect denial
B) questioning or assessing
C) translation or boomerang
D) compensation

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