A Sales Channel Strategy Can Be Defined as

Multiple Choice

A sales channel strategy can be defined as

A) the type of relationship the selling firm desires to develop and maintain with the account.
B) the decision to build either a relationship or transaction marketing type of salesforce.
C) the number of accounts per field representative for a certain area.
D) the methods by which accounts receive selling effort.
E) decisions made by marketing management that determine whether sales will be personal selling or advertising driven.