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    CRM The Foundation
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    Exam 3: Relationship Marketing and CRM
  5. Question
    Since Butterflies, True Friends, Barnacles and Strangers Are Categories That
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Since Butterflies, True Friends, Barnacles and Strangers Are Categories That

Question 20

Question 20

True/False

Since butterflies, true friends, barnacles and strangers are categories that each contains high-profit customers; companies should seek out the high-profit customers from each and invest equivalent amounts in their development.

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