True/False
Since butterflies, true friends, barnacles and strangers are categories that each contains high-profit customers; companies should seek out the high-profit customers from each and invest equivalent amounts in their development.
Correct Answer:

Verified
Correct Answer:
Verified
Q15: Which of the following is NOT true?<br>A)Relationship
Q16: One of the reasons that the marketing
Q17: The major difference between relationship marketing and
Q18: "Butterflies" are<br>A)the type of customer every company
Q19: Companies have found that<br>A)it costs more to
Q21: Most agree that CRM and relationship marketing
Q22: Relationship marketing focuses on maintaining a continuous
Q23: Relationship marketing strategies benefit companies most if
Q24: A good way to deal with low
Q25: The marketing function used to be centralized