Multiple Choice
Which of the following does NOT apply to relationship marketing?
A) It is viewed as a paradigm shift that has reshaped the entire field of marketing.
B) It has paybacks for both the company and its customers.
C) It focuses on the sales transaction.
D) It focuses on maintaining long-term bonds.
E) It views personalized service as key.
Correct Answer:
Verified
Correct Answer:
Verified
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