Multiple Choice
An acquisition/defection matrix indicates
A) who a company is losing their customers to and gaining them from.
B) the relationship between satisfaction scores and retention.
C) none of the above
D) which type of customer is entering and leaving.
E) which VAN members are short vs. long term.
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Company 3E measures would NOT include which
Q4: Measuring consumer behavior over time is best
Q5: Useful measures of customer acquisition do NOT
Q6: When using a 5 point rating scale
Q7: Which of the following is false regarding
Q9: Developing closer bonds, avoiding defection, changing behavior
Q10: Customer Equity is the CLV<br>A)of all the
Q11: The vast majority of CRM effectiveness measures
Q12: The maintenance ration is the cost involved
Q13: Customers who participate in satisfaction surveys register