Which of the Following Is False Regarding "Return on Relationships

Multiple Choice

Which of the following is false regarding "return on relationships"?

A) it is the long term net financial outcome caused by the establishment and maintenance of an organization's network of relationships
B) it includes accounting approaches pertinent to a company's marketing efforts
C) it focuses on the company-customer relationship
D) it is similar to customer equity measures
E) it pertains to a company's marketing efforts to customers, suppliers, and even channel members