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  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    Think About the Common Metrics Used to Evaluate Media -
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Think About the Common Metrics Used to Evaluate Media -

Question 8

Question 8

Multiple Choice

Think about the common metrics used to evaluate media - which of the following is NOT a delivery metric:


A) Rating
B) Frequency
C) CPM
D) ROI
E) Both C and D

Correct Answer:

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