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    Advertising Media Planning
  4. Exam
    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    Dollars Allocated to the Creation of Programs Are Known As
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Dollars Allocated to the Creation of Programs Are Known As

Question 4

Question 4

Multiple Choice

Dollars allocated to the creation of programs are known as:


A) Working dollars
B) Nonworking dollars
C) Contingency dollars
D) Agency dollars
E) None of the above

Correct Answer:

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