Multiple Choice
The quote ""Unless your campaign contains a big idea, it will pass like a ship in the night."" was said by famous ad man, _______________.
A) Bill Bernbach
B) David Ogilvy
C) Leo Burnett
D) Lee Clow
E) John Wanamaker
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q2: The frequency planning matrix evaluates brands based
Q3: _ addresses when your advertising should appear
Q4: Dollars allocated to the creation of programs
Q5: Which of the following IS NOT an
Q6: A program's _ represents a percentage of
Q8: Think about the common metrics used to
Q9: Eighty percent of the total target audience
Q10: CPM is a metric that tells you
Q11: TV networks, stations, satellite companies, and cable
Q12: All of the following are measures to