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    Advertising Media Planning
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    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    The Quote ""Unless Your Campaign Contains a Big Idea, It
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The Quote ""Unless Your Campaign Contains a Big Idea, It

Question 7

Question 7

Multiple Choice

The quote ""Unless your campaign contains a big idea, it will pass like a ship in the night."" was said by famous ad man, _______________.


A) Bill Bernbach
B) David Ogilvy
C) Leo Burnett
D) Lee Clow
E) John Wanamaker

Correct Answer:

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