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  2. Topic
    Business
  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 6: Media Planning and Strategy: Key Concepts and Considerations
  5. Question
    The Frequency Planning Matrix Evaluates Brands Based on Maturity and _______________
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The Frequency Planning Matrix Evaluates Brands Based on Maturity and _______________

Question 2

Question 2

Multiple Choice

The frequency planning matrix evaluates brands based on maturity and _______________.


A) Awareness
B) Impact
C) Purchase intention
D) Click-through rate
E) None of the above

Correct Answer:

verifed

Verified

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