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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 12: The Creative Side and Message Strategy
  5. Question
    Using an Idea That Someone Else Has Originated Is Known
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Using an Idea That Someone Else Has Originated Is Known

Question 4

Question 4

Multiple Choice

Using an idea that someone else has originated is known as ___________.


A) duplicate advertising
B) revised advertising
C) copycat advertising
D) recycled advertising
E) reused advertising

Correct Answer:

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