Multiple Choice
Assessing the media for target audience opportunities is a major challenge for media planners, so media planners have to consider the ________ of a specific media vehicle.
A) average frequency
B) targeted reach
C) effective frequency
D) targeted frequency
E) effective reach
Correct Answer:
Verified
Correct Answer:
Verified
Q18: What was the positioning of the two
Q19: Sam discovered that he needed _ that
Q20: Why have several advertising agencies unbundled their
Q21: The newspaper in Panama City, Florida, The
Q22: MINI-CASE<br>Consider the following magazine media schedule:
Q24: Which of the following sources of information
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Q26: Reach is the first place to start
Q27: Currently, there are no computerized optimization models
Q28: Use national television if you need to