MINI-CASE
Consider the Following Magazine Media Schedule * Target Population: 100,000

Multiple Choice

MINI-CASE
Consider the following magazine media schedule: $\begin{array}{|l|l|l|l|}\hline \text { Magazine } & \text { Readers/Issue } & \text { Rating* } & \text { Unduplicated ** } \\\hline \text { A } & 50,000 & 50 & 35,000 \\\hline \text { B } & 40,000 & 40 & 20,000 \\\hline \text { C } & 20,000 & 20 & 11,000 \\\hline\end{array}$
* Target population: 100,000
$* *$ those who did not read either of the other two magazines
-Refer to Mini-Case. What are the total gross rating points (GRPs) ?

A) 1.1
B) 36.7
C) 110
D) 166
E) 11,000,000