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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    Marcia Wanted a Car She Could Drive for 10 Years
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Marcia Wanted a Car She Could Drive for 10 Years

Question 75

Question 75

True/False

Marcia wanted a car she could drive for 10 years, so she bought a Toyota because they are known for their reliability and longevity. This BEST demonstrates the product leadership source of differentiation.

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