In the 1970s, Michelob Beer Changed Its Advertising Messages Frequently

Multiple Choice

In the 1970s, Michelob beer changed its advertising messages frequently and saw sales plummet. Slogans like "Weekends were made for Michelob," "Put a little weekend into your weekday," and "Special times deserve a special beer" had consumers checking their calendars to find the right time to drink a Michelob. Michelob was suffering from the positioning error of ________.

A) underpositioning
B) doubtful positioning
C) overpositioning
D) confused positioning
E) repositioning