menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Management
  4. Exam
    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    Katherine Was Born in 1970
Solved

Katherine Was Born in 1970

Question 76

Question 76

Multiple Choice

Katherine was born in 1970. She is environmentally conscious and media-savvy. She is most likely to be a member of which generational group?


A) baby boomer generation
B) GI generation
C) silent generation
D) Generation X
E) Generation Y

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q71: In analyzing the attractiveness of market segments,

Q72: Positioning strategy is a process that often

Q73: Michael believes that the only motorcycle anyone

Q74: In the 1970s, Michelob beer changed its

Q75: Marcia wanted a car she could drive

Q77: Pamela only bought her cars from Lexis

Q78: _ segmentation focuses on why people buy

Q79: McDonald's fell victim to confused positioning in

Q80: Marketers use geographic segmentation when _.<br>A) certain

Q81: Primary target markets differ from secondary and

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines