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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    McDonald's Fell Victim to Confused Positioning in the 1990s After
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McDonald's Fell Victim to Confused Positioning in the 1990s After

Question 79

Question 79

True/False

McDonald's fell victim to confused positioning in the 1990s after introducing too many new products which caused customers to lose track of what the core brand was.

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