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  3. Study Set
    Marketing Management
  4. Exam
    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    ________ Segmentation Focuses on Why People Buy What They Buy
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________ Segmentation Focuses on Why People Buy What They Buy

Question 78

Question 78

Multiple Choice

________ segmentation focuses on why people buy what they buy.


A) Benefits sought
B) Usage rate
C) Demographic
D) Social class
E) Occasion

Correct Answer:

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