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    Business
  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 6: Marketing Segmentation
  5. Question
    The Process of Focusing on Those Segments That the Company
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The Process of Focusing on Those Segments That the Company

Question 2

Question 2

True/False

The process of focusing on those segments that the company can serve most effectively and designing goods, services, and marketing programs with these segments in mind is known as target marketing.

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