In Assessing the Effectiveness of a Market Segmentation Approach, Actionability

Multiple Choice

In assessing the effectiveness of a market segmentation approach, actionability is the

A) extent to which marketers are capable of designing programs that can effectively serve the market segment
B) extent to which market segments are easy to distinguish from each other and respond differently to company marketing strategies
C) degree to which segment consumer preferences are stable over time
D) ability to communicate with and reach the target market