Multiple Choice
The VALS classification system developed by SRI Consulting Business Intelligence uses a _____ segmentation strategy.
A) demographic
B) geographic
C) behavioral
D) psychographic
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q4: In assessing the effectiveness of a market
Q5: In assessing the effectiveness of a market
Q6: Liz Claiborne and DKNY have traditionally targeted
Q7: Companies that have ample resources, such as
Q8: Because Mont Blanc, a manufacturer of pens
Q10: What is an undifferentiated marketing strategy?
Q11: Not all market segments are financially feasible
Q12: Identifying consumers who are similar with regard
Q13: Which of the following is not an
Q14: Concentrated marketing is the process of selecting