Multiple Choice
Liz Claiborne and DKNY have traditionally targeted females with their products and advertising. But recently they have begun targeting men with new products and advertisements. This is an example of using a _____ segmentation strategy.
A) demographic
B) behavioral
C) psychographic
D) geographic
Correct Answer:
Verified
Correct Answer:
Verified
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Q2: The process of focusing on those segments
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