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    Essentials of Marketing
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    Exam 6: Marketing Segmentation
  5. Question
    In Assessing the Effectiveness of a Market Segmentation Approach, Stability
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In Assessing the Effectiveness of a Market Segmentation Approach, Stability

Question 4

Question 4

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In assessing the effectiveness of a market segmentation approach, stability is the degree to which segment consumer preferences are stable over time.

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