When There Is a Clear Customer Need, a Firm Can

Multiple Choice

When there is a clear customer need, a firm can be successful if it understands that need and can build a product to suit those needs. Three of the four following problems represented a failure of GoPro to get the product/customer benefit correct. Which of the following was NOT one of the customer benefit issues GoPro got wrong?

A) GoPro misunderstood the benefits the customers wanted in a relaunch.
B) GoPro misunderstood when the customer needed the product.
C) GoPro launched a defective product which had to be recalled.
D) GoPro created a product that did not benefit the customer.