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  3. Study Set
    Applied Marketing
  4. Exam
    Exam 14: Developing an Integrated Marketing Mix
  5. Question
    If a Company Is Making a Product That Would Benefit
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If a Company Is Making a Product That Would Benefit

Question 30

Question 30

True/False

If a company is making a product that would benefit from in-store support and education, the firm will use the place-communications linkage to help determine what kinds of retailers should be used for the product.

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