Multiple Choice
High involvement leads to:
A) a central route to persuasion
B) a peripheral route to persuasion
C) elaboration likelihood model
D) changing of attitudes
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: Elaboration likelihood Model is based on the
Q3: The FCB grid is based on which
Q4: Disconfirmation is the difference between pre-purchase expectations
Q5: A consumer's tendency to complain may be
Q6: What is the central route to persuasion?
Q7: As per Oliver (1993), consumers feel more
Q8: The level of cognitive dissonance is a
Q9: What is meant by Word of Mouth
Q10: Involvement is commonly defined as:<br>A) the consumer's
Q11: How are the FCB grid and consumer