Multiple Choice
Phillips is a manufacturer of various electrical and electronic items. It has been described as a "dodo in waiting," especially when compared to its competitors like Samsung and Sony. The new CEO of Phillips is determined to make Phillips "a cool brand name. In other words, he is planning on implementing a ________strategy.
A) market development
B) product diversification
C) target market divestment
D) repositioning
E) market aggregation
Correct Answer:
Verified
Correct Answer:
Verified
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