In 2004, the U

Multiple Choice

In 2004, the U.S. Coast Guard Academy surpassed its goal to generate interest in exceptional high school seniors. The academy mailed out a package that listed the academy's requirements, benefits, application information, and details of a typical week. The academy was especially proud of how mail and female students were different packages. The U.S. Coast Guard Academy relied on ________ segmentation to reach high school seniors.

A) age and sex
B) social class and region
C) demographic and results-oriented
D) sex and psychographic
E) sex, age, race, and religion