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    Exam 6: Market Segmentation Targeting and Positioning
  5. Question
    What Is the Most Widely Used Basis for Segmenting Consumer
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What Is the Most Widely Used Basis for Segmenting Consumer

Question 150

Question 150

Multiple Choice

What is the most widely used basis for segmenting consumer markets?


A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological

Correct Answer:

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