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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations
  5. Question
    It Is Usually More Expensive to Retain an Existing Customer
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It Is Usually More Expensive to Retain an Existing Customer

Question 17

Question 17

True/False

It is usually more expensive to retain an existing customer than to recruit a new one.

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