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  2. Topic
    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations
  5. Question
    Both Regret and Rage Are Possible When Consumers Experience Negative
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Both Regret and Rage Are Possible When Consumers Experience Negative

Question 20

Question 20

True/False

Both regret and rage are possible when consumers experience negative disconfirmation.

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