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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations
  5. Question
    Beyond Understanding the Post-Consumption Evaluations of Their Own Customers, Companies
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Beyond Understanding the Post-Consumption Evaluations of Their Own Customers, Companies

Question 16

Question 16

True/False

Beyond understanding the post-consumption evaluations of their own customers, companies may also find it useful to understand these evaluations of their competitors' customers.

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