MPR Professionals Rely on Third-Party Media Audits to

Multiple Choice

MPR professionals rely on third-party media audits to

A) make sure outlets are not charging too much for media time and space.
B) determine whether they will receive a tax deduction for advertising expenses.
C) avoid having to deal directly with connectors.
D) provide a more objective evaluation of a medium's audience data.
E) calm investors' fears about ROI for MPR campaigns.