Multiple Choice
Services such as Nielsen Media Research that validate audience data are a type of
A) tax accounting firm.
B) quasi-governmental agency.
C) advertising agency.
D) public relations agency.
E) audit bureau.
Correct Answer:

Verified
Correct Answer:
Verified
Q64: The primary outcome of developing a connector
Q65: In addition to demographic information, some auditing
Q66: Marketers must evaluate the appropriateness of connectors
Q67: Nielsen, Arbitron, and Audit Bureau of Circulation
Q68: Because a connector list is not a
Q70: Auditing statements typically provide marketers with unbiased
Q71: PR databases and directories are<br>A) generally non-proprietary
Q72: A magazine breaking down its readership by
Q73: MPR professionals rely on third-party media audits
Q74: Connector lists are static documents.