Multiple Choice
Because a connector list is not a static document, it is essential that MPR professionals
A) back-up their lists on computers.
B) keep their lists up-to-date.
C) discard their lists after each campaign.
D) have their lists professionally audited on a regular basis.
E) avoid seeking advice and input from colleagues.
Correct Answer:
Verified
Correct Answer:
Verified
Q63: Which of the following is NOT True
Q64: The primary outcome of developing a connector
Q65: In addition to demographic information, some auditing
Q66: Marketers must evaluate the appropriateness of connectors
Q67: Nielsen, Arbitron, and Audit Bureau of Circulation
Q69: Services such as Nielsen Media Research that
Q70: Auditing statements typically provide marketers with unbiased
Q71: PR databases and directories are<br>A) generally non-proprietary
Q72: A magazine breaking down its readership by
Q73: MPR professionals rely on third-party media audits