Multiple Choice
PR databases and directories are
A) generally non-proprietary and available free of charge for wide public distribution.
B) used by PR agencies to identify potential new employees.
C) used by media firms to align advertising rates with current market value for time and space.
D) online tools that help bloggers and social network sites enlist subscribers.
E) resources that can assist MPR professionals build their connector lists.
Correct Answer:

Verified
Correct Answer:
Verified
Q65: In addition to demographic information, some auditing
Q66: Marketers must evaluate the appropriateness of connectors
Q67: Nielsen, Arbitron, and Audit Bureau of Circulation
Q68: Because a connector list is not a
Q69: Services such as Nielsen Media Research that
Q70: Auditing statements typically provide marketers with unbiased
Q72: A magazine breaking down its readership by
Q73: MPR professionals rely on third-party media audits
Q74: Connector lists are static documents.
Q75: Marketers refer to the number of times