In International Selling, It Is Important to Determine If and When

Multiple Choice

In international selling, it is important to determine if and when cultural training is needed. The following statements with respect to cross-cultural training are correct, except:

A) cultures have an influence on international selling, so training in cross-cultural differences is necessary
B) more similar the cultures, the more important is training in cultural knowledge
C) more dissimilar the culture, the more important is training in cultural knowledge
D) When executives have extensive cultural experience, they also need less training in negotiating with or managing salespeople with similar language and historical backgrounds