Multiple Choice
When a corporate-nonprofit alliance is distinguished by sales and other forms of direct revenue accruing to the company and the nonprofit receiving direct financial payments or the contribution of goods, services or volunteers, it is a:
A) Joint Issue promotion
B) A first-order benefit
C) A second-order benefit
D) Corporate Issue promotion
E) Co-branding
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Using James Austin's model of the collaboration
Q3: You are a manager of a local
Q4: The Advertising Council campaign which first drew
Q5: Consumer research indicates that<br>A) national or global
Q6: The text identifies a number of forms
Q7: Research suggests that cross-sector partnerships vary on
Q8: What key dimension should be considered when
Q9: In selecting a business partner, a nonprofit
Q10: Describe the Advertising Council and its role
Q11: Advertising agencies often donate their skills to