Consumer Research Indicates That

Multiple Choice

Consumer research indicates that

A) national or global issues are more important to companies than local issues
B) Cause-related marketing has no effect on the social issue being addressed, but does make money for the sponsoring corporation
C) people would not pay more for a product or service that supports an important cause
D) people would pay more for a product or service that supports an important cause
E) nonprofits who work with corporations are more often seen as not in need of support from fundraising