Question 1

Using James Austin's model of the collaboration continuum, in what stage are much of cause-related marketing and cross-sector alliances?

Accepted Answer

A)   the Pre-contemplative stage
B)   the transactional stage
C)   the integrative stage
D)   the contemplative stage
E)   the philanthropic stage B

Question 2

When a corporate-nonprofit alliance is distinguished by sales and other forms of direct revenue accruing to the company and the nonprofit receiving direct financial payments or the contribution of goods, services or volunteers, it is a:

Accepted Answer

A)   Joint Issue promotion
B)   A first-order benefit
C)   A second-order benefit
D)   Corporate Issue promotion
E)   Co-branding B

Question 3

You are a manager of a local Homeless Shelter and 85% of your "clients" are homeless men, most are military veterans. You are approached by a PR agency and told that your nonprofit has been designated as a recipient of a program created by one of their clients, a nationally known women's clothing firm, will take "trade-ins" on dresses, and donate the used dresses to your organization. They ask where you want the first load of dresses delivered. You should:

Accepted Answer

A)   Ask for money instead
B)   politely decline to take delivery and suggest one of your "competitors", a shelter that also takes in battered women, and work with them to take the dresses and share the publicity
C)   Call your contact at local newspaper to get some publicity
D)   Ask what time the dresses will be delivered
E)   Sue the corporation B

Question 4

The Advertising Council campaign which first drew significant attention to the role of the Council in helping government and nonprofits was

Accepted Answer

A)   "Loose Lips Sink Ships" 
B)   "Only you can prevent forest fires"
C)   "A mind is a terrible thing to waste"
D)   "Help take a bite out of crime"
E)   "Pollution: It's a crying shame"

Question 5

Consumer research indicates that

Accepted Answer

A)   national or global issues are more important to companies than local issues
B)   Cause-related marketing has no effect on the social issue being addressed, but does make money for the sponsoring corporation
C)   people would not pay more for a product or service that supports an important cause
D)   people would pay more for a product or service that supports an important cause
E)   nonprofits who work with corporations are more often seen as not in need of support from fundraising

Question 6

The text identifies a number of forms that for-profit -nonprofit alliances may take. Identify and describe them.

Accepted Answer

The answer of The text identifies a number of forms...

Question 7

Research suggests that cross-sector partnerships vary on a number of dimensions, what are they?

Accepted Answer

The answer of Research suggests that cross-sector partnerships vary on...

Question 8

What key dimension should be considered when selecting which partnerships to pursue in a nonprofit's portfolio of social alliances?

Accepted Answer

A)   what will it cost the nonprofit to grow the relationship
B)   Show how the corporation will benefit in terms of the nonprofit's strategic and tactical interests
C)   Have ventures yield economic resources
D)   Take risks and have a large number of "low-potential" partnerships because one could really pay off at a low investment
E)   Have ventures at all three stages of the collaboration continuum.

Question 9

In selecting a business partner, a nonprofit should look for

Accepted Answer

A)   a business newly involved in social issues
B)   a business that wants to improve its public image
C)   a large national business from out of town to increase the nonprofit's national image
D)   several competing business partners
E)   a business that has a mutual interest

Question 10

Describe the Advertising Council and its role in developing corporate-nonprofit alliances:

Accepted Answer

The answer of Describe the Advertising Council and its role...

Question 11

Advertising agencies often donate their skills to nonprofits in an alliance in order to

Accepted Answer

A)   increase their profits
B)   generate revenue
C)   foster individual and agency creativity  
D)   support a business client who wants them to
E)   get the nonprofit to use paid advertising in the future

Question 12

For the nonprofit organization, cause-related marketing or alliances create a risk that

Accepted Answer

A)   it may incur additional expense
B)   the public may view its actions as cynical
C)   its image may suffer if it is not candid
D)   there can be backlash if the partnership doesn't fit with the corporation's core product and service offerings
E)   cash donations could decline because of the perception that the nonprofit is "being taken care of" by the corporate partner

Question 13

To develop a good cross-sector alliance strategy, a nonprofit should

Accepted Answer

A)   try not to get too committed to any one partner but diversify the portfolio
B)   use board members to identify potential partners
C)   get an ad agency to donate advertising
D)   consider connecting with all ongoing businesses in the community
E)   select a business whose product and interests are not too similar in order to avoid conflict of interest

Question 14

The local Catholic Community Hospital is seeking a partner for a women's fitness club called "stroller fit" which is aimed at women of child bearing age who already have a young child (of stroller age 1-4) at home. Which of the following types of business would be the best one to approach with the project.

Accepted Answer

A)   A local planned parenthood affiliate
B)   A local HMO health plan
C)   A local automobile dealership
D)   A National bicycle manufacturer
E)   A National restaurant chain

Question 15

What are the benefits an Advertising agency may encounter in striking a partnership with a nonprofit organization?

Accepted Answer

The answer of What are the benefits an Advertising agency...

Question 16

What benefits do businesses expect o gain from cross-sector and cause-related marketing?

Accepted Answer

The answer of What benefits do businesses expect o gain...

Exam 17: Working With the Private Sector