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    Strategic Marketing
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    Exam 17: Working With the Private Sector
  5. Question
    Using James Austin's Model of the Collaboration Continuum, in What
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Using James Austin's Model of the Collaboration Continuum, in What

Question 1

Question 1

Multiple Choice

Using James Austin's model of the collaboration continuum, in what stage are much of cause-related marketing and cross-sector alliances?


A) the Pre-contemplative stage
B) the transactional stage
C) the integrative stage
D) the contemplative stage
E) the philanthropic stage

Correct Answer:

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