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  3. Study Set
    Principles of Customer Relationship
  4. Exam
    Exam 3: Relationship Marketing and Customer Relationship Management
  5. Question
    Describe the Extended Product Model (EPM) Also Called the Product
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Describe the Extended Product Model (EPM) Also Called the Product

Question 14

Question 14

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Describe the Extended Product Model (EPM) also called the Product Component Model. In what ways does it extend the meaning of a product?

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The EXP states that a product is much mo...

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