Multiple Choice
Which of the following is not a new technology, enabling us to learn more about consumers and customers alike?
A) Scanners
B) Universal Product Codes (UPCs)
C) Radio Frequency Identification (RFID) tags
D) Household coded incentives
E) In-aisle Advertising
Correct Answer:
Verified
Correct Answer:
Verified
Q24: Technology has blessed marketing with new media
Q25: What is a customer-centric view?
Q26: What is meant by a customer-centric focus?
Q27: Developing a CRM database to support marketing
Q28: Today's distribution channels are dominated by<br>A) Manufacturers<br>B)
Q30: The underlying mentality of campaign development is
Q31: To consumer-packaged goods companies, improving bottom line
Q32: With growth as a mandated objective, most
Q33: CRM demands _, company wide, at each
Q34: In order for marketing automation to be