To Consumer-Packaged Goods Companies, Improving Bottom Line Was a Simple

Multiple Choice

To consumer-packaged goods companies, improving bottom line was a simple task:Drive revenues through promotion spending, look for improvements in mass mediaefficiency, and stimulate purchase of products through retail incentives. Thismarketing approach is

A) Directly opposed to CRM philosophy
B) In line with CRM philosophy
C) An approved CRM strategy
D) Will produce maximum profit
E) None of the above