The Underlying Mentality of Campaign Development Is That Not All

Multiple Choice

The underlying mentality of campaign development is that not all customers are equal and that

A) Specific marketing action can have a major impact on improving business performance.
B) Specific promotion action can have a major impact on improving business performance.
C) Specific pricing marketing action can have a major impact on improving business performance.
D) Answers A and B
E) All of the above