Multiple Choice
Developing a CRM database to support marketing automation requires all but one of the following:
A) The integration of information from a variety of resources throughout the company
B) Standard data hygiene
C) Consistent file organization
D) Deduplication of files
E) Actually it requires all of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q22: Which of the following is not a
Q23: Using a liberal interpretation of marketing automation,
Q24: Technology has blessed marketing with new media
Q25: What is a customer-centric view?
Q26: What is meant by a customer-centric focus?
Q28: Today's distribution channels are dominated by<br>A) Manufacturers<br>B)
Q29: Which of the following is not a
Q30: The underlying mentality of campaign development is
Q31: To consumer-packaged goods companies, improving bottom line
Q32: With growth as a mandated objective, most