Multiple Choice
Candy's Chocolates Inc.is a confectionary company that manufactures only one product.Unlike its competitors,the firm does not have its target customer base as children.Instead,it promotes its product using the same strategy across consumers of all age groups.Given this information,Candy's Chocolates Inc.has adopted a(n) _____ strategy.
A) multisegment targeting
B) niche targeting
C) undifferentiated targeting
D) concentrated targeting
Correct Answer:
Verified
Correct Answer:
Verified
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