Which of the Following Best Describes a Multisegment Targeting Strategy

Multiple Choice

Which of the following best describes a multisegment targeting strategy?

A) It is the effort to ensure that sales of a new product do not cut into sales of an existing product.
B) It refers to choosing to serve two or more well-defined market segments and developing a distinct marketing mix for each.
C) It refers to selecting one segment of a market for targeting marketing efforts and understanding the needs of the members in that segment.
D) It is the division of a market by the amount of product bought or consumed.